Summer Missions – Ethnicity Focused Fundraising Videos

Need:
To address challenges facing ethnic students as they cultivate a team of ministry partners to participate in Summer Missions with Cru.

Solution:
I produced three videos highlighting different Cru ethnic ministries with the help of videographer, Peter Lively. As producer, I coordinated with different ministry leaders, cast vision for stories related to fund raising and enabled key leaders to shape script development to communicate unique points of view. I developed a timeline, managed a budget, coordinated videographers, spokespeople, and locations. Once filming was complete, I provided feedback and facilitated critique by other leaders.

Results:
Ethnic students can address the challenges they face to cultivate funds for their trip. The videos also provide an opportunity to start a conversation with their parents regarding fundraising.