To effectively communicate with a new generation of students the value of short-term mission trips with Cru.
I enjoy learning about Millennials. I have become familiar with their values, their experiences, and their world. The Summer Missions team sought my expertise to evaluate their content in order to specifically target Millennials. As a part of the Summer Missions team, I engaged, informed and inspired team members as we sought tactical solutions for marketing pieces. I edited multiple print pieces and updated the content and tone to be more Millennial friendly.
Annually, Cru has 3,500 students participating in summer missions. After tweaking communication, the ministry is able to better engage with students of this generation.