Summer Missions – Print Pieces

Need:
To effectively communicate with a new generation of students the value of short-term mission trips with Cru.

Solution:
I enjoy learning about Millennials. I have become familiar with their values, their experiences, and their world. The Summer Missions team sought my expertise to evaluate their content in order to specifically target Millennials. As a part of the Summer Missions team, I engaged, informed and inspired team members as we sought tactical solutions for marketing pieces. I edited multiple print pieces and updated the content and tone to be more Millennial friendly.

Result:
Annually, Cru has 3,500 students participating in summer missions. After tweaking communication, the ministry is able to better engage with students of this generation.